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Best CRM for Retail Stores and Small Chains

We cover 4 general CRMs: HubSpot, Salesforce, Microsoft Dynamics 365, and Pipedrive. These are not retail-only systems. The cards are our overall ratings. A store group still has to grade how it sells.

Grade a CRM
  1. 1
    Top Ranked Choice
    8.7/10
    Our score

    The enterprise CRM platform. Wins on depth, loses on time-to-value.

    • Strong on a pipeline people will update.
    • Strong on company-owned book of business.
    Try Salesforce »Visit Salesforce
  2. 2
    8.4/10
    Our score

    Inbound CRM for growing teams that want marketing, pipeline, and a usable UI.

    • Strong on next steps that do not live in a head.
    • Strong on a pipeline people will update.
    Try HubSpot »Visit HubSpot
  3. 3
    8.0/10
    Our score

    CRM that rides along with Microsoft 365 for IT-led companies.

    • Strong on company-owned book of business.
    • Strong on forecast you can take to a meeting.
    Try Dynamics 365 »Visit Microsoft Dynamics 365
  4. 4
    7.2/10
    Our score

    Simple sales pipeline. Fast to learn. Thin when the company gets complex.

    • Strong on time to first pipeline.
    • Strong on price and implementation.
    Try Pipedrive »Visit Pipedrive

What a store group should ask

A single shop with a short list of regulars does not need the same CRM as a chain with marketing, several sites, and an IT stack. Pipedrive stays simple. HubSpot pulls marketing and the record together. Salesforce and Dynamics 365 show up when the company wants a platform or already lives in Microsoft.

Four general CRMs, then the quiz

This page does not rank specialty retail software. It compares the four general CRMs already on this site. Grade the sales motion for this company before you treat the order of the cards as your answer.

Also